Vision & Mission
MEDIA RELEASE: Soul City World Aids Day race has entertainment for the family too
Soul City Institute for Health and Development
The Soul City Institute for Health & Development Communication is the largest social change communication organisation in Africa. This is done through various brands: Soul City targeted at adults and Soul Buddyz targeted at children and the adults in their lives and Kwanda, a world first community makeover TV show. These programmes weave issues into prime-time drama, reaching audiences of millions.
The Soul City Institute is also involved in the Regional Programme which is a partnership with local organisations in 8 Southern African countries. Other products include Soul City’s regional OneLove campaign which discourages multiple concurrent partnerships, Education, Training and Development which produces courses that educate people about HIV/Aids and other health related issues. Ongoing Research & Development makes the Soul City Institute the most consistently evaluated programme of its kind in the world with measurable impact being shown over the years.
Using a combination of mass media, social mobilisation and advocacy, the Soul City Institute aims to improve the quality of the life and health of people in Southern Africa. The intervention is based on a health promotion model of social and behaviour change.
The Soul City Institute’s two major 5-year objectives are reducing new HIV infections and decreasing violence through alcohol control.
Soul City examines many health and development issues, imparting information and impacting social norms, attitudes and practice. Its impact is aimed at individuals, the community and the socio political environment.
What's New
Publications and Materials
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Learn more about the OneLove Campaign
OneLove is a unique campaign that began rolling out across southern Africa in October 2008. The campaign aims to get us thinking and talking about our sexual behaviour in this time of HIV and AIDS.
