Soul Expressions - South Africa


Soul Expressions is a 30 minute radio talk show that aims to highlight various health topics of national priority in South Africa, such as information on how to access information on HIV/AIDS and treatment. The show targets policy implementers and decision makers within government and civil society in South Africa.

Main Communication Strategies

The show uses education programming slots on radio stations. Presenters of the shows or DJs of each participating station receive training from experts on topics to be discussed on the shows. The organizers, Soul City Institute for Health and Development Communication, believe that the host needs to have a greater knowledge base and be "clued up" in order to communicate effectively about the topics.

After the training, the talk show hosts receive scripts with questions, content, model answers and lists of guests to be interviewed. The training workshops take three days, from Friday to Sunday. They are held four times a year (every three months) with a graduation at the end of the 4th training session.

The shows are broadcast in ten radio stations in the language of their respective stations.

Development Issues

HIV/AIDS, Health.

Key Points

The show was created to provide the public with a quicker response to critical issues. It also aims to be an immediate and interactive way of communicating with the public. The project organisers believe that radio talk has advantages that include:

  • One can repeat messages
  • One can tell real-life stories about real-life people
  • Improvement of telecommunications in SA means a lot more people have access to telephones
  • It is a fast growing communications genre
  • DJ /Talk-show presenter can be very influential

The project aims are to build the capacity of radio stations to discuss priority health and development issues.


Department of Health and Cancer Association of South Africa (CANSA).
SABC Education and the various PBS radio stations

For more information, contact:

Bongani Mdluli
Soul Expressions Co-ordinator / Trainer
2nd Floor, Park Terras Building
33 Princess of Wales Terrace
South Africa
Tel: +27 (0) 11 643 5852
Fax: +27 (0) 11 643 6253

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