Soul City Series 1
Soul City Series 1 (Mother & child health, HIV/AIDS) was a pioneer in South African edutainment. Broadcast in 1994, the year of South Africa’s transition to democracy, the show was the first of its kind on television and radio.
The project was broadcast by SABC 1 (then called CCV) and on all 9 of the SABC (South African Broadcasting Corporation) regional language radio stations (Umhlobo Wenene; Ligwalagwala; Lesedi; Thala Phala; Motswideng; Thobela Fm; Ukhozi Fm; Ikwekwezi; Munghana Lonene FM).
The print material produced by the project was distributed through 11 partner newspapers: The Cape Argus; Daily News; Echo; Ilanga; Sowetan; Daily Dispatch; Diamond Fields Advertiser; Evening Post; Pretoria News & The Star.
The series was a smash hit and soon became a household name across South Africa.
The first Soul City series is made up of:
- A prime time television series – 13 half hour episodes
- A daily radio drama – 60 fifteen minute episodes
- Booklets – 1 full colour booklet
- An advertising/publicity campaign which keeps people talking and thinking about Soul City
The first series of Soul City deals with issues related to Mother and Child Health and includes:
- immunisation
- breastfeeding
- diarrhoea and dehydration
- maternal health
- HIV and AIDS
- Acute respiratory illness
- Paraffin Poisoning and Burns
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