Promoting healthy public policy is one of the key pillars of Health Promotion as articulated in the World Health Organisation’s Ottawa Charter. Advocacy for healthy public policy is a vital tool in the struggle for health equity and human rights.
Using a range of advocacy tools, including research, media, lobbying and social mobilisation, the Soul City Institute for Health and Development Communication (Soul City: IHDC)’s advocacy agenda is to actively put forward solutions to remove the structural barriers to optimal health and to achieve a society within which everybody is able to achieve the highest level of health and well being. Its advocacy agenda is driven by the values of equality, human rights and social justice, as espoused by the South African constitution and the international Human Rights declarations and conventions which South Africa has signed and ratified.
The Advocacy Department, established in 1999 has conducted many social justice campaigns. Its advocacy strategy includes advocacy training for NGOs and civil society and working with journalists to enhance media coverage of social justice issues.