The year is 1992 in Alexendra Clinic, and the Soul City Institute for Social and Behaviour Change is born. Democracy was on the horizon and 2 young doctors wanted to address the apartheid legacy on mother and child health.

Two years after its establishment, the small team launched the Soul City Series, a campaign consisting of a television and radio drama, as well as print materials in newspapers. The series initially dealt with key mother and child health issues and later included issues such as substance abuse, land & housing and HIV/AIDS in response to the spread of the virus in the country. SCI was hailed as a groundbreaking intervention, following its rapid success.

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