Developed in partnership with AI for Good, a UK-based tech organisation, this digital platform uses artificial intelligence and storytelling to help survivors of domestic violence to find support and access to resources. It provides a safe and anonymous space that is available for free, 24/7 on Facebook Messenger.

rAInbow was developed to be:

  • A non-judgmental, unbiased companion: users can reach out anonymously and in private, without the fear of being stigmatised in their communities.
  • 24/7 chat: users can chat at whatever time is convenient for them, quickly leave the conversation if they need, and return at a later stage to continue it. Support is available whenever someone needs it.
  • Ease of accessibility: the tool is simple to understand, free to use, and available to anyone looking for support.
  • A discreet and safe means of communication: The text-based solution is a safer option for many experiencing abuse. Culturally sensitive and easy to understand language: rAInbow understands informal texting, low literacy, legal jargon and common misspellings.

Since its inception in late 2018, rAInbow has had 17 652 unique users with a total of 821 802 messages exchanged.

© 2023 Soul City Institute