PhuzaWize Campaign
Launched in March 2010 the Phuza Wize campaign was the central focus of the highly acclaimed television programme, Soul City.
Objectives of the Phuza Wize Campaign:
- To reduce violent behaviour by men aged 15-35 by 10% by 2014
- To highlight the link between alcohol misuse and new HIV infections; and to reduce these infections.
Series 10 which focused on the link between alcohol consumption and violence reached over 5 million adult South Africans.
