A Woman's Day message from Lebo Ramafoko ,CEO Soul City
A Woman's Day message from Lebo Ramafoko ,CEO Soul City
The use of interactive media platforms to engage an audience has increased over the past few years.
Launched in 2007, the OneLove campaign aims to decrease HIV infection through generating discourse about key drivers of the epidemic in South Africa.
Presented at the 6th Annual SA Aids Conference, Soul City’s Phuza Wize campaign highlighted the strong link between alcohol consumption and the spread of HIV.
Alcohol advertising encourages heavy drinking and puts people in danger of contracting HIV through risky sexual behaviour, according to Soul City.
Taking the notion of "social cohesion" out of the academic field and into the real world is not as tricky as it seems.