Terms of reference: Request for tender panel – Health promotion in community radio stations
The Soul City Institute for Social Justice, in partnership with the National Department of Health (NDoH), will work with community radio stations across all provinces to share accurate, youth-friendly health information and connect young people to essential services.
This campaign supports the NDoH’s Health Calendar and strategically leverages the B-Wise Health Web App, while amplifying key national initiatives such as the Close the Gap Campaign and the 1.1 Million Gap Initiative.
We are seeking the services of a committed community radio station partner to help us realise this vision and ensure that critical health messages reach youth audiences in an engaging, accessible, and impactful way.
Purpose
To partner with high-impact community radio stations in target districts to:
- Amplify youth health messaging (e.g., SRHR, mental health, GBV prevention).
- Ensure localised, culturally resonant content delivery.
- Maximise reach through broadcast and digital promotion.
Scope of work
Content production & airing
- Monthly:
- Record and air 2×15-minute segments on SCI-approved youth health themes.
- Submit final audio within 48 hours of recording (not 72 hours) to streamline review.
- Quarterly:
- Produce and air 1×30-minute special feature in the last month of each quarter, integrating listener feedback.
Target districts
- Eastern Cape – OR Tambo District (Libode, Ngqeleni, Port St John’s, Lusikisiki and Flagstaff)
- Free State – Mangaung Municipality
- Gauteng – Ekurhuleni Municipality
- Limpopo – Collins Chabane Municipality
- Mpumalanga – Gert Sibande
- Northern Cape – John Taolo Gaetsewe District (Gamagara, Joe Morolong, Ga-Segonyana, Tsantsabane)
- North West – Bojanala Municipality (Rustenburg)
- KwaZulu-Natal – Ilembe Municipality (Ndwedwe)
- Western Cape – City of Cape Town Metropolitan (Khayelitsha)
Station selection criteria
- Reach: Coverage in target districts (provide signal maps or audience data).
- Youth engagement: Existing youth-focused programming (e.g., talk shows, social media interaction).
- Language alignment: Fluency in dominant local languages and English.
- Technical capacity: Ability to record, edit, and deliver high-quality audio promptly.
Delivery & reporting
| Deliverable | Frequency | Requirements |
|---|---|---|
| 15-minute audio segments | Monthly | 2 segments + broadcast logs + social media promo screenshots |
| 30-minute special features | Quarterly | 1 feature + listener feedback summary (call-ins/SMS) |
| Final report | End of contract | Summary of aired content, reach metrics, and youth engagement insights |
Submission requirements for radio stations
Interested stations must submit:
- Proposal (max 5 pages):
- Approach to youth health messaging
- Examples of past social campaigns (e.g., GBV, HIV)
- Audience demographics (age, language, geographic coverage)
- Comprehensive quotation:
- Cost for 8-month contract (breakdown of production vs airtime costs)
- Discounts for NGOs/bulk bookings
- Proof of compliance:
- ICASA license
Deadline: 06 June 2025 @ 16:00
Email submissions to: procurement@soulcity.org.za
Evaluation & award
- Criteria: Minimum score of 70% to qualify
- 60% Technical (reach, youth engagement, language alignment)
- 40% Cost (competitive pricing for NGO partnerships)
Timeline
- Advert date: 30 May 2025
- Receipt of quotations: 06 June 2025 at 16:00
- Quotation evaluations: 09–11 June 2025
- Contracts finalised: 11–13 June 2025
- Contract start: 17 June 2025
- Contract end: 16 Feb 2026
