Soul City Returns to TV with Powerful New Programme: Shayi’ndlela Combines Edutainment and Community Mobilisation

Soul City Returns to TV with Powerful New Programme: Shayi’ndlela Combines Edutainment and Community Mobilisation

The Soul City Institute for Social Justice is thrilled to announce its return to television through its groundbreaking new programme, Shayi’ndlela (Turn the Tide), funded by the UK Foreign, Commonwealth and Development Office (FCDO) under the What Works to Prevent Violence: Impact at Scale (What Works II) Programme.
Soul City Returns to TV with Powerful New Programme: Shayi’ndlela Combines Edutainment and Community Mobilisation

Shayi’ndlela is a comprehensive gender-based violence (GBV) prevention programme that blends edutainment with community mobilisation to challenge harmful gender norms and promote social behavourial change to prevent violence against women and girls (VAWG).

“This is more than just a return to edutainment for Soul City, it’s the beginning of a movement to shift the culture of violence in South Africa,” said Phinah Kodisang, CEO of Soul City Institute. “With the generous support of FCDO through the What Works II Programme, we are able to bring Shayi’ndlela to life not just on screen, but in classrooms, communities, and homes. This initiative will challenge harmful gender norms, support parents, empower girls through Rise Clubs, and work with boys to build a safer, more just society for all. We are proud to be part of a global movement rooted in evidence, activism, and the belief that change is possible.”

Click here to read the full press release and call for auditions

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