The OneLove campaign hits the small screen to reach a wider audience

The latest National HIV Communications Survey (NCS), presented at the International Aids Conference in Washington recently by the Soul City Institute underlies the importance of a consistent, imaginative, and flexible approach to communication and the importance of reaching all South Africans.

The Soul City Institute and the Gauteng Department of Social Development have partnered to launch an HIV prevention campaign which focuses on the reduction of multiple concurrent partnerships.

The OneLove campaign is currently being rolled out through various interventions such as training, community dialogues, material distributions, radio talk shows on some commercial and community radio stations.

In an effort to reach a wider audience the campaign has also reached the small screen in the form of an informative TV talk show, Soul Talk, which airs every Thursday at 09:00 pm on Soweto TV (also available on DStv channel 150).

According to Soul City CEO Lebo Ramafoko Soul Talk provides education around risky sexual behavior and promotes HIV prevention.

“Our research has revealed that people who were exposed to more of the social and behaviour change communication were more likely to behave in a safer way than those not exposed. The show aims to promote positive and safe relationships. The values of talk, respect and protect are the heart of the series in an effort to battle against HIV and AIDS,” says Ramafoko.

The talk show which forms part of Soul City’s social and behavior change communication strategy is hosted by Kgomotso Matsunyane.

It addresses themes such as: relationships, sexual networks, condoms and contraception, testing for HIV, alcohol and risky sex, unprotected and secret sex, transactional and intergenerational sex, gender and patriarchy, youth and poverty, living positively with HIV, parenting and sexual dissatisfaction.

The talk show is a 13 part show which addresses key OneLove messages that support men and women’s ability to make choices which will protect them and their loved one from contracting HIV.

OneLove is a unique campaign that began rolling out across southern Africa in October 2008. The campaign aims to get people thinking and talking about sexual behaviour in this time of HIV and AIDS.

© 2023 Soul City Institute