Soul City runs Tuberculosis (TB) in SA message design workshop

Soul City embarked on an extensive Tuberculosis formative research process. This involved consultations with key stakeholders; commissioning a literature review as well as having a wide range of focus groups.

This process helped Soul City to gain insight and better understanding of its target audience around the topic they need to communicate to the public.

Yesterday a Tuberculosis (TB) in SA message design workshop was held attended by a wide range of organizations such as Right to Care; TB/HIV Care; Desmond Tutu TB centre; SANTA; Aurum Health; TB Free kids; University of Stellenbosch; DENOSA; Traditional Healers and government departments such as the National Department of Health; Gauteng DoH and the Department of Basic Education.

A message design workshop is a meeting where the health and development communications team (including researchers) get together with the key stakeholders (other people who work in the TB area be it government, NGO’s, etc.). The purpose of the workshop is to develop appropriate and relevant messages with the aim of creating media products be it booklets or a television series, etc.

The Messages crafted as well as the Formative Research findings and Literature Review will soon be posted to the Soul City website.

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