Soul Buddyz Clubs

Soul City Institute cares about empowering communities demonstrating positive, organised action that gets things done. Children being one of the vulnerable groups require a positive active environment and encouragement to blossom and not become victims of socially unbalanced surroundings.

One of the ways we do this is via our Soul Buddyz Clubs programme implemented in all 9 provinces, which extends the fun, learning and active participation from the TV screen – where the Soul Buddyz drama show is a favourite among 8 to 14 year olds – into the classroom.

Established in 2003, Soul Buddyz Clubs are the result of children wanting to join the club after watching the popular children’s TV drama, Soul Buddyz on television. The Buddyz are friends who spend time together like clubs do. The project is a partnership between the Soul City Institute for Health and Development Communication, SABC Education and is supported by the National Department of Education.

Members get to become soul buddyz themselves by engaging with special material, activities, meetings and events that are run by trained Soul Buddyz facilitators (educators or librarians). The activities include fun, learning, and active and meaningful participation.

What the Soul Buddyz Clubs Programme works so hard to achieve


Each of the over 8 642 Soul Buddyz Clubs shares a common vision: to work with children and adults to create a platform that gives voice to, and promotes real action for, children’s health and wellbeing. So far, the clubs have 147 628 young members working towards these goals, with new members joining new clubs every single day.


The Soul Buddyz Clubs Programme is committed to:

  1. Creating an environment for ongoing learning
  2. Encouraging children to have fun and to be creative
  3. Mobilising children to take responsible action
  4. Promoting schools and libraries as community resources
  5. Teaching life skills relating to HIV and AIDS


How are Soul Buddyz Clubs objectives achieved? By means of:

  1. Regular Club meetings
  2. Discussions and debates on important themes
  3. Research at schools and in the community
  4. Soul Buddyz materials
  5. Competitions (seven competitions are run per year)
  6. Projects based on themes such as bullying and alcohol.

Resources are provided to the clubs to help them to further these objectives. These include: Club Zone magazines, unit guides, facilitator guides, fun ‘n games booklets, magazines for grown-ups, posters, newsletters and club reports.


Club project themes have, to date, included these:

  1. HIV/AIDS and child grants
  2. Caring for the environment
  3. Food gardens and soup kitchens
  4. Story-telling with seniors
  5. Raising awareness of issues through the media
  6. Income generation projects
  7. Alcohol free schools
  8. Dealing with Bullying

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