Soul City Series 1

Soul City Series 1 (Mother & child health, HIV/AIDS) was a pioneer in South African edutainment. Broadcast in 1994, the year of South Africa’s transition to democracy, the show was the first of its kind on television and radio.

series1_2.jpgThe project was broadcast by SABC 1 (then called CCV) and on all 9 of the SABC (South African Broadcasting Corporation) regional language radio stations (Umhlobo Wenene; Ligwalagwala; Lesedi; Thala Phala; Motswideng; Thobela Fm; Ukhozi Fm; Ikwekwezi; Munghana Lonene FM).

The print material produced by the project was distributed through 11 partner newspapers: The Cape Argus; Daily News; Echo; Ilanga; Sowetan; Daily Dispatch; Diamond Fields Advertiser; Evening Post; Pretoria News & The Star.

The series was a smash hit and soon became a household name across South Africa.

The first Soul City series is made up of:

  • A prime time television series – 13 half hour episodes
  • A daily radio drama – 60 fifteen minute episodes
  • Booklets – 1 full colour booklet
  • An advertising/publicity campaign which keeps people talking and thinking about Soul City

The first series of Soul City deals with issues related to Mother and Child Health and includes:

  • immunisation
  • breastfeeding
  • diarrhoea and dehydration
  • maternal health
  • HIV and AIDS
  • Acute respiratory illness
  • Paraffin Poisoning and Burns