The institute created a Public Service Announcement to promote MomConnect, a new Cell phone based application for expectant mothers.

Several radio public service announcements were created to support television.

MomConnect is a Cell phone system which provides information and advice on pregnancy as well as a channel to notify the Department of Health about poor or good  service. MomConnect gives information to mothers at each stage of their pregnancy and for the first year after their child is born. Mom Connect was launched by Health Minister Dr Aaron Motsolaedi in September 2014.