Series 10 which focused on the link between alcohol consumption and violence reached over five million adult South Africans. The campaign is currenly active in two provinces, namely the Northern Cape and the North West and elements of the campaign have been incorporated in the Kwanda programme.
Did you know? A 2011 Analysis of the direct costs of alcohol-related harm done by Debbie Budlender of the Community Agency for Social Enquiry (CASE), found that the state currently spends R17.1 billion on social and health costs as a result of alcohol-related harm. The income from alcohol sales is substantially lower,at Just R16 billion per annum.
View the WHO Global Alcohol Report -South Africa profile (1990 - 2006)
A Soul City Literature Review conducted in 2007 revealed the following data:
The Phuza Wize campaign aims to shift the social norms away from excessive alcohol consumption and related violence by promoting non-violent ways of resolving conflict; building the capacity of communities to participate in the monitoring and regulation of alcohol trade; ; popularising the 10 criteria of Safer Social Spaces ; promoting the need for alcohol- free schools and lobbying for legislative change to regulate the sale, marketing and consumption of alcohol.