Mozambique Health Communication Environment
- Population below the poverty line:
70% (2001 est.)
- Age structure:
0-14 years: 42.7% (male 4,229,802/female 4,177,235)
15-64 years: 54.5% (male 5,207,149/female 5,519,291)
65 years and over: 2.8% (male 230,616/female 322,412) (2006 est.)
- Literacy rate:
definition: age 15 and over can read and write
total population: 47.8%
female: 32.7% (2003 est.)
- Infant mortality rate:
total: 129.24 deaths / 1,000 live births
male: 134.31 deaths / 1,000 live births
female: 124.02 deaths / 1,000 live births (2006 est.)
- Life expectancy rate:
total population: 39.82 years
male: 39.53 years
female: 40.13 years (2006 est.)
- HIV/AIDS - adult prevalence rate:
12.2% (2003 est.)
- HIV/AIDS - people living with HIV/AIDS:
1.3 million (2003 est.)
- HIV/AIDS - deaths:
110,000 (2003 est.)
Emakhuwa 26.1%, Xichangana 11.3%, Portuguese 8.8% (official; spoken by 27% of population as a second language), Elomwe 7.6%, Cisena 6.8%, Echuwabo 5.8%, other Mozambican languages 32%, other foreign languages 0.3%, unspecified 1.3% (1997 census)
This programme began in Mozambique in 2001, when, after a consultation process and then a closed tender procedure, Soul City formed a partnership with Vida Positiva. In 2006, the Vida Positiva Health Communication programme became independent, with the team having tested and developed a new health communication brand name - Nweti. Nweti continues to produce, local multi-media health materials of a high standard.
Our Mission and objectives
The central vision of the programme is to achieve social change in the main factors that accelerate the spread of HIV infection - and thus reduce infection rates - as well as the care and health of those already infected with HIV. The objective is to capacitate / empower communities with skills and knowledge, within a context of the primacy of the value of life
The programme emphasis is three fold:
- To build local capacity
- To ensure that knowledge is shared with as many people as possible, enrolling all sectors of Mozambican Society,
- To effect positive social change, driven by members of the community.
The programme's primary focus is on healthy living, nutrition and empowerment and many related issues. It is proactive, innovative and adaptable.
What we’ve done
To date the following media have been produced in Mozambique
In 2005 Nweti developed and distributed 2-million copies of their first print booklet nationally across the country.
Nweti then produced a 45 episode radio drama series, aired in late 2006.
Nweti aired a local 13 part TV documentary series which told stories of people’s lives and discussed and debated key health issues particular HIV/AIDS. Nweti also produced a second 13 part TV documentary series on health issues in Portuguese aired late 2006.
13 x ½ hour Soul City drama series was dubbed into Portuguese.
Our Evaluation Outcomes
Preliminary indications of reach of NWETI (formerly Vida Positiva) print productions are very positive. Quantitative measures of the reach of NWETI / Vida Positiva reach will be available towards the end of 2007.
Extensive qualitative formative audience research of Vida Positiva material has been done through the course of the materials development process in Mozambique (*) . The Vida Positiva productions have been received very well by local audiences, and various spontaneous accounts of self-reported impact have been documented:
“Is clear that this book was designed for South African children but does not differ a lot from what is happening with Mozambican children. Therefore, for me this book is great and is welcome.” (Soul Buddyz Tomorrow is ours booklet. Rural, female teacher, Sofala, Mozambique)
“The book can be understood so easily, it’s excellent, because it doesn’t use fancy words, even someone who doesn’t read well can understand it.” (Vida Positiva HIV and AIDS Action Now. Urban Male, Nampula, Mozambique)
“The [television] series serves many things in society, because it opens people’s minds so that they receive the message in such a way that they understand we have to love our neighbour, in case the disease occurs. The programme tries to remove certain barriers existing in our society and that is good, because if I’d know that someone has HIV I would distance myself. So the series tries to show that, no, we can’t behave like that. I think that the programme is very good in this respect.” (Female, Beira)
“What I liked most about this [radio] series is that I believe that the programme made us do the HIV test, because it is only in this way that we can control our food diet and our state of health. Generally speaking I think that it encouraged us not to seek an HIV treatment that is traditional but rather a medical one. I like it because it has wide ranging themes that are extremely important for our life.” (Youth, Maputo)
(*) In-house formative research reports available upon request
Audience reception and impact
Independently contracted Qualitative Audience Reception and Impact evaluation recently completed in Mozambique confirms the positive audience reception and self-reported impact observed in the in-house research:
“The greatest impact of the Vida Positiva materials was felt on the attitudes of the participants about people living with HIV/AIDS. The vast majority of the participants had reportedly lost the fear that they felt in the past towards people living with HIV/AIDS. HIV/AIDS was now seen as any other serious illness. The comments and opinions of the participants reflected accepting and empathic attitudes towards PLWHA and readiness to socialize normally with those who are infected. A great number of the participants explicitly denounced all forms of discrimination against people living with HIV/AIDS.”
(Independent Evaluator, Mozambique)
Programme Manager: Ms Denise Namburete
Rua José Macamo, Nº 284
Polana – Maputo
+258-21485 253 (w)