Phuza Wize: Drink Safe Live Safe
Literature shows that as a nation we consume alcohol in an unhealthy manner, with high patterns of binge drinking. This gives rise to increased levels of interpersonal violence associated with alcohol abuse with 75% of interpersonal violence cases linked to alcohol misuse.
A Soul City Literature Review conducted in 2007 revealed that when it comes to violence and alcohol:
- Males are affected more than females
- Young adults are the most common victims of fatal violence
- The most common days for homicide are Saturdays followed by Sundays
- More than half of the victims of fatal violence tested positive for alcohol
- Race, poverty and social status play a role in escalating cases of alcohol abuse
The Phuza Wize campaign aims to shift the social norms away from excessive alcohol consumption and abuse by promoting non-violent ways of resolving conflict; capacitating communities to participate in the monitoring and regulation of alcohol trade in their own communities; establishing Safer Social Spaces defined by 10 criteria; encouraging alcohol free schools and ultimately establishing an independent industry funded health promotion foundation to scale up primary prevention.
- resident in Mbekweni
- to reduce violent behaviour by men aged 15-35 by 10% by 2014
- To highlight the link between alcohol abuse and new HIV infections and reduce these infections.
Launched in March 2010 and was the central focus of world acclaimed television programme, Soul City Series 10 which reached over five million adult South Africans, the campaign is active in provinces around the country and forms part of the Kwanda programme.