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About the OneLove Campaign



OneLove is a unique campaign that began rolling out across southern Africa in October 2008. This campaign that works to shift social norms and reinforce positive sexual behaviour in order to help reduce Multiple and Concurrent Partnerships (MCP) and reduce new HIV infections.
A key driver of the HIV epidemic, Multiple and Concurrent Partnerships are an important contributing factor to new HIV infections, countering the strides that have been made to eradicate and contain the epidemic. 45% of males aged 15-19 and 28% of women of the same age have multiple and concurrent intimate partners. 36% of 20-24 year old males and 21% of the women in the same category also embrace this risky sexual behaviour. OneLove aims to get us thinking and talking about our sexual behaviour in this time of HIV and AIDS.
OneLove is for all of us – individuals, couples, community leaders, religious leaders, traditional leaders and policy-makers. The OneLove campaign is rolling out in Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
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