45% of males aged 15-19 and 28% of women of the same age have multiple and concurrent intimate partners. 36% of 20-24 year old males and 21% of the women in the same category also embrace this risky sexual behaviour.
OneLove is a campaign that works to shift social norms and reinforce positive sexual behaviour in order to help reduce Multiple and Concurrent Partnerships (MCP) and reduce new HIV infections. A key driver of the HIV epidemic, Multiple and Concurrent Partnerships are an important contributing factor to new HIV infections, countering the strides that have been made to eradicate and contain the epidemic.
- Close to 6 million people in South Africa are living with HIV and AIDS
- Since 2004, AIDS has killed over 300 000 people per year in South Africa
- In 2007, there were more than 2 million HIV related deaths
- 39.5million people worldwide are living with HIV and AIDS
- 40% of all people living with HIV and AIDS are in the SADC region
One Love objectives
- To create an enabling environment for social change in which individual behaviour change is a positive choice.
- To kick start key debates around issues like culture and gender that South Africans need to have if the HIV epidemic is to be turned around
- To empower communities to take positive organised action to prevent HIV and AIDS.
The OneLove campaign is implemented through Soul City Institute’s mass media platforms including television, radio, print; public debate tools and policy contribution with our advocacy programmes and social mobilisation in communities.