Funders
Soul City series 11 addresses burning issues
Marketing & PR
Mission
To increase the national and international market's usage and involvement in Soul City Institute for Health and Development Communication (IHDC) products and services.
This is achieved by:
- Using classical and conventional marketing tools and services to promote and create awareness of the products and services.
- Managing and building strong social brands
- Continuously interfacing with the target market
- Putting in place effective management, coordination and administrative systems
Key outputs
- Development and implementation of Marketing Communications, Promotions, Publicity and Distribution campaigns for
To increase the national and international market's usage and involvement in Soul City Institute for Health and Development Communication (IHDC) products and services.
This is achieved by:
- Using classical and conventional marketing tools and services to promote and create awareness of the products and services.
- Managing and building strong social brands
- Continuously interfacing with the target market
- Putting in place effective management, coordination and administrative systems
Key outputs
- Development and implementation of Marketing Communications, Promotions, Publicity and Distribution campaigns for
- Soul City: IHDC
- Soul City series
- Soul Buddyz series
- Soul Buddyz Clubs
- Education, Training and Development materials
- Advocacy Materials
- Development and implementation of
Brand building campaigns, for example
- Soul City Health and Development Worker Award
- Soul City Search for a Star
- Soul Buddyz Music Talent Search
- Assistance in and/or Development and implementation of the
Marketing activities in the Soul City: IHDC's regional programme.
- Relationship Management with corporate sponsors and media
partners
