Mission
To increase the national and international market's usage and involvement in Soul City Institute for Health and Development Communication (IHDC) products and services.

This is achieved by:
- Using classical and conventional marketing tools and services to promote and create awareness of the products and services.
- Managing and building strong social brands
- Continuously interfacing with the target market
- Putting in place effective management, coordination and administrative systems

Key outputs
- Development and implementation of Marketing Communications, Promotions, Publicity and Distribution campaigns for

- Development and implementation of Brand building campaigns, for example