Marketing & PR
To increase the national and international market's usage and involvement in Soul City Institute for Health and Development Communication (IHDC) products and services.
This is achieved by:
- Using classical and conventional marketing tools and services to promote and create awareness of the products and services.
- Managing and building strong social brands
- Continuously interfacing with the target market
- Putting in place effective management, coordination and administrative systems
- Development and implementation of Marketing Communications, Promotions, Publicity and Distribution campaigns for
- Soul City: IHDC
- Soul City series
- Soul Buddyz series
- Soul Buddyz Clubs
- Education, Training and Development materials
- Advocacy Materials
- Development and implementation of Brand building campaigns, for example
- Soul City Health and Development Worker Award
- Soul City Search for a Star
- Soul Buddyz Music Talent Search
- Assistance in and/or Development and implementation of the Marketing activities in the Soul City: IHDC's regional programme.
- Relationship Management with corporate sponsors and media partners